This will depend on your creative goals, but Logos and text (such as Speaker Titles or Awards Categories) are usually best delivered as individual pieces separate from the background they sit on top of. By separating the text elements it gives us additional flexibility to re-position, re-center, or scale them on the fly.
Delivery Example:
One video for the background, one video for the logo or text.
DFC_Example_Logos and text_Background.mp4
Background
DFC_Example_Logos and text_Logo.mp4
Logo
The checkerboard represents alpha
Composite Examples:
With individual deliveries of background and text elements we can reposition and rescale the overlay on the fly.